To convince C-level execs at financial services companies that their old (Cisco) network was holding them back, and that Juniper Networks’ approach to the cloud was a better alternative, we created a bold campaign micro-targeted at financial services companies in Manhattan. Each campaign asset served as a protest against the status quo, including a video series that mirrored the customer’s travails in exploring the wide open spaces of “the cloud.”

Client
Juniper Networks

Awards
2015 B2B Shortlist – Best brand initiative
2015 W3 Silver award – Intergrated campaign